How to Run Ads on Telegram: A Complete Guide
Telegram has become a powerful platform for businesses and marketers looking to reach a targeted audience. With its ad platform, Telegram Ads, brands can run sponsored messages to engage users in public channels with over 1,000 subscribers. If you’re wondering how to advertise on Telegram, this guide will walk you through the process step by step.
Why Advertise on Telegram?
Telegram offers a unique advertising ecosystem with several advantages:
Large User Base: Over 700 million active users worldwide.
Highly Engaged Audience: Users spend more time on Telegram than on many other social media platforms.
Privacy-Focused: No tracking or personal data collection, ensuring an ethical advertising approach.
Cost-Effective: With the right targeting, Telegram ads can yield a high return on investment.
Steps to Run Ads on Telegram
1. Meet Telegram’s Advertising Requirements
- To run ads on Telegram, you must meet these requirements:
- Ads can only be placed in public channels with 1,000+ subscribers.
- You need to invest at least €2 ($2.1 ) as the minimum ad budget.
- Your ad content must comply with Telegram’s guidelines, avoiding political or prohibited content.
2. Create a Telegram Ad Account
Follow these steps to get started:
1. Visit the Telegram Ads Platform (https://ads.telegram.org).
2. Click on Start Advertising and sign in using your Telegram account.
3. Set up your advertiser profile by providing business details and selecting your preferred language.
3. Define Your Advertising Objective
- Before creating an ad, clarify your marketing goals:
- Brand Awareness: Increase visibility among Telegram users.
- Lead Generation: Drive traffic to your website or channel.
- Engagement: Encourage users to join your channel or interact with your brand.
4. Set Up Your Ad Campaign
Once your account is ready, follow these steps:
A. Choose Target Audience
Telegram allows targeting based on:
- Language
- Country
- Channel Type & Interests
B. Create an Engaging Ad Copy
Telegram ads consist of short text messages (160 characters max). Use persuasive copywriting techniques such as:
- Clear and concise messaging
- Strong call-to-action (e.g., “Join now,” “Subscribe today”)
C. Set Your Budget & Bid
Telegram Ads uses a cost-per-impression (CPM) model, where you bid per 1,000 impressions.Start with a competitive bid to ensure better ad placement. Monitor campaign performance and adjust bids accordingly.
5. Submit for Review & Launch
- Once your ad is set up:
- Preview your ad to ensure correctness.
- Submit for Telegram’s review, which typically takes a few hours to a day.
- Once approved, your ad will start running on eligible channels.
How to Earn Money from Telegram Ads
Running ads on Telegram isn’t just for businesses; you can also earn money by leveraging the platform in the following ways:
1. Monetize Your Telegram Channel
If you own a large Telegram channel, you can make money by:
- Hosting Sponsored Ads: Charge businesses to post ads on your channel.
- Affiliate Marketing: Share product links and earn commissions on sales.
- Selling Premium Content: Offer exclusive content to paid subscribers.
2. Participate in Telegram’s Revenue-Sharing Model
Telegram has announced plans to share ad revenue with channel owners. If your channel qualifies, you can earn a percentage of the advertising revenue generated through Telegram’s ad platform.
3. Sell Telegram Ad Management Services
If you’re skilled at digital marketing, you can help businesses create and manage their Telegram ad campaigns and charge a fee for your services.
4. Create and Sell Telegram Bots
Bots automate tasks and improve engagement. You can build and sell custom Telegram bots for businesses looking to enhance their customer interactions.
5. Create Affliates Bots
Earn from Affliate Marketing ,By referring affliates Link in Telegram User click on the link and make purchase from any of your link then it make money for you.
Try out to run ads on telegram and earn money.